Our history
Where passion meets innovation, a story of family entrepreneurship.
Serres Lavoie is the story of three generations of horticulturists. The company was founded in 1944 on the family land of Côte des Perrons by Paul-Eugène Lavoie and his wife Antoinette Locas. The couple imported from Belgium and became Quebec's first glass greenhouse.
In the late 1950s, the Lavoies focused their activities on horticulture and became the largest flower producers in Quebec, with 80,000 flats produced annually.
In 1987, their son Jean-Claude Lavoie bought the business with his wife Francine Cloutier. The couple continued the family tradition of constant innovation and opened the garden center to offer flowers and plants, as well as accessories and materials for gardening.
In 2008, Mario Lavoie, the son of Jean-Claude Lavoie and Francine Cloutier, and his wife Sophie Ethier, bought the family business.
In 2022, Camille Lavoie joined the management team, becoming the 4th generation in the company!
Eco-responsibility, sharing style!
Innovating also means being part of the very current movement of sustainable development and eco-responsibility. That's why at JFC Lavoie, respect, innovation, and the search for high-quality, high-performance plants are paramount values.
The Lavoie family composts, uses biofungicides and biopesticides, collects rainwater, and reuses cardboard boxes and production pots that customers return.
Today, we are all aware of the challenges related to the environment. That's why the horticulturists at Serres Lavoie share their knowledge with customers who want to garden in an eco-friendly way.
Did you know that you can choose repellent plants to keep mosquitoes at bay? That's an eco-responsible gesture!
A family welcome and expert advice!
The Lavoies have arranged the greenhouses to reflect the products they offer: with respect for the plants and a concern for highlighting them.
You will therefore find a wide variety of plants and flowers for your gardens, trees and shrubs, annuals for continuous blooming in the most splendid color ranges, perennials that will flower in your borders from the first year, succulents, cacti, and rare plants for your home.
Here, we can really help you!
Vision
